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Misson and goal

  1. Building on the foundation of quality education and researches, we aims to foster the well-rounded  talents who respect nature, love people, value equality and justice, care for the disadvantaged, and are equipped  with creativity and strategic planning skills in the field of journalism, communication arts, advertising and marketing communications. 
  2. In response to the ever-changing development and trends in communication technologies, we aim to foster talents who are empowered with innovative communication abilities and are capable of applying new technologies to the creation of content.
  3. Our teaching and researches are based on the idea of “public communication”. We are dedicated to understand the public’s perspective, raise public awareness of social concern, and to honor social justice.